Why NoSQL? DynamoDB is a distributed system: Any-Scale Global Web application with minimal management. This is from a media company for the 2017 Superbowl was provisioned at 5.5m WCUs(Write Capacity Units), traffic hit 10+ mil at the end of the game! Traffic went from 3.5M WCUs to 10M WCUs in a 1 minute period and then back down to 3.5M. (over consumption is also allowed due to burst capacity) P..